Judging from the current development situation of the water park industry in China, the enthusiasm for building water parks in various regions is still high. Enthusiastic investment and cluster construction have caused problems of homogeneity and disorder. Firstly, there is an uneven geographical development, with the largest number of water parks in the eastern and southern regions, especially in the Yangtze River Delta region. The competition for water parks has entered a white-hot stage a few years ago. In cities such as Shanghai, Suzhou, Nanjing, and Changzhou, there are three to four or even more in one city. The water park is open seasonally, with a certain regional coverage of tourists. The resident population is an important customer group, and the surrounding cities are supplementary customers. Therefore, its geographical limitations are relatively strong. Research has found that people generally go to local water parks on weekends, and rarely go to water parks in other places. Therefore, it is necessary to ensure the revisiting rate. The objective laws of a water park determine that its market radiation range is limited and limited, unlike other types of parks, which have a wider range of radiation. Therefore, try to avoid homogenization and disorder, and create a water park with its own characteristics to attract more tourists and improve competitiveness.
